ASMR is an acronym for autonomous sensory meridian response, which describes a physical tingling sensation triggered by certain sounds or visuals. Videos designed to elicit these responses have ...

Watching videos that trigger ASMR can lead to positive responses throughout the body, including enhanced mood, relaxation, and even pain relief.

“I love ASMR because it is literally my experience of the world,” said tinglesbar manager and yoga instructor, Maisha Kazi. I love ASMR because it is literally my experience of the world.” ...

Autonomous Sensory Meridian Response (ASMR) is a pleasant, tingling sensation that some people feel when they see or hear certain stimulants. We meet the ASMR content creators.

ASMR videos trigger real brain changes, helping millions relax, relieve stress, and even achieve altered states of consciousness, according to new research.

But whether or not ASMR can and should be used as an effective form of therapy is still unknown. This is an exciting time for ASMR research because there’s still so much we don’t yet know.

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know.

This week marks 40 years since a certain bushy-haired painting instructor, ASMR stimulator and accidental inspirational speaker first hit the airwaves.