The new paid tier adds features like longer stories and deeper metrics as Meta looks to diversify revenue beyond advertising.

Paying users will have tools for reaching either wider or more-specific audiences.

The $3.99-per-month subscription adds features like letting you keep a story up for 48 hours and the ability to customize your bio’s font. You can see the whole list of features on Instagram’s website.

Instagram Plus is an optional subscription plan rolling out globally for Instagram users at $3.99/month, here’s every new feature it offers.

Meta is rolling out paid subscription plans for Instagram, Facebook, and WhatsApp worldwide, while also testing new AI, creator, and business-focused offerings under its broader “Meta One” subscription brand.

Instagram users started reporting issues with the social media app on Monday morning. Here's what we know so far.