Opinion
Hotel Management Network on MSNOpinion

How mega events drive hotel demand and urban growth

Mega events like the FIFA World Cup create intense short-term hotel demand peaks and lasting impacts on pricing, performance, and urban development.
• Academic research finds mega-events rarely produce large, sustained local gains relative to public cost and risk. • A recurring problem is impact vs. benefit: Gross spending gets headlines, net ...
Whether it's the World Series, the FIFA World Cup or the Olympic Games, the hope for hosting mega sporting events is that the economy will emerge as the true winner. Subscribe to our newsletter for ...