When launching and successfully operating a local business, your online reputation is one of the most influential assets you can build. A combination of delivering great consumer experiences and ...

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Editor’s note: This is the second article in a three-part series about the best practices financial advisers should consider following to properly use client advocacy statements as marketing tools.

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it ...

When people find your business online, Google shows your profile on the right side of their search results. The reviews underneath that profile show people whether they should trust your expertise and ...

Ask for reviews immediately. When you do so, the customer’s experience is still fresh in their minds, and giving a review feels like the natural way for them to close the loop. It’s not always ...