Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Meta is counting down the weeks before its new policy will enable them to access users' chats with the Meta AI technology as part of its latest quest to deliver more personalized ads and content on ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

What’s happened? Have you ever been scrolling through Instagram and found an ad for an item you’ve recently talked about with a friend in real life? Many of us have, but Instagram’s CEO, Adam Mosseri, ...

COVID-19 has completely changed how brands advertise online. Personalization is more important than ever. H&M can’t run the same ad in NYC and Miami due to the differences in the states' re-opening. A ...