Update (3/5): Justin Rose played the first round of the Arnold Palmer Invitational with a TaylorMade SIM driver, SIM Max 3-wood, Cobra SpeedZone Tour 5-wood, TaylorMade P730 irons (4-PW) irons, ...

Paul Casey took to social media on Tuesday to clarify his current equipment situation after he was photographed using a Honma driving iron during the Sentry Tournament of Champions. Casey posted a ...

A federal judge recently refused to dismiss a claim brought by Honma Golf—makers of high-end, gold-accented golf clubs that sell for $50,000 a set—against a warehouse that, Honma contends, lost more ...

Usually the hardest thing to overcome is a bad reputation. For Honma and its latest lineup of TR21 irons and woods, the challenge is to overcome its good reputation. Honma’s stature is based on over a ...

Collaboration is designed to showcase HONMA’s craftsmanship and Malbon’s modern aesthetic Two complete club sets for men and women: Premium ($20K USD) and Performance ($5,800 USD) The collection ...

When Justin Rose signed with Honma in January 2019, the obvious question for equipment fans was: “What model clubs will he use?” Rose quickly put speculation to rest with a Twitter post showing off ...

Speed is accentuated with Honma Golf's latest complete set of clubs, the T//World GS — the GS standing for gain speed. The GS line replaces the T//World XP-1 line and was designed for players seeking ...

Few equipment companies have been around for as long as Honma Golf. Founded in Sakata, Japan, in 1959, Honma is a legendary, luxury lifestyle brand in its homeland. By contrast, many golfers in the ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. Honma Golf has been reinventing itself in America the past few years. The high-end ...

The long-standing rumors have officially been settled; Honma Golf, a Japanese-based golf company, announced today that it has signed Justin Rose to a multi-year partnership. After being a TaylorMade ...

Usually the hardest thing to overcome is a bad reputation. For Honma and its latest lineup of TR21 irons and woods, the challenge is to overcome its good reputation. Honma’s stature is based on over a ...