Honda is expanding its gaming ventures with the launch of the Hondaverse in Fortnite on Twitch on Friday. The goal is to engage a broader audience of gamers to reach the next-gen car buyer, including ...

Honda has announced a partnership as the first-ever, exclusive automotive partner of Twitch Rivals, the popular tournament series. Aiming to advance its presence in gaming and esports, Honda wants to ...

Honda today introduced Hondaverse, a fully immersive virtual world that exists within Fortnite on Twitch, per details shared with Marketing Dive. The activation consists of custom Fortnite maps where ...

Honda's reveal of the 2022 Civic is the first-ever live global debut of a car on a Twitch branded gaming channel, the automaker claims. This approach to introducing a new car promises to help the ...

Honda has decided to do something new gaming-related as they will be launching the Hondaverse today, both in Fortnite and on Twitch. The company has created its own little world you can access within ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Honda is now the first-ever, exclusive automotive ...

When Honda reveals its next Civic on Nov. 17, the brand will bypass gear heads and car nerds and go straight to gamers. The compact sedan -- one of the most important nameplates in the automaker’s ...

LOS ANGELES — Honda plans to present a prototype version of the 11th-generation Civic compact sedan on the streaming platform Twitch next week, prior to its arrival in U.S. showrooms in late spring ...

Twitch Rivals, a tournament series operated by the live streaming platform Twitch, has teamed up with automotive brand Honda. As a result of the partnership, the Japanese car brand has become the ...

Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new). Honda's ...