Gillette is a 118-year-old company acting like it wants to be around for another 100 or so. On the heels of its commercial taking aim at toxic masculinity, the razor and body care company released a ...

Gillette's new commercial is breaking new ground -- and earning both plaudits and condemnation -- by depicting a father showing his transgender son how to shave. It's the latest ad from the razor ...

As Samson Brown, a young black man, looks tentatively in the mirror, his father guides him as he drags a razor up the length of his neck for the first time. Brown, who was assigned female at birth, ...

Gillette’s infamous “toxic masculinity” ad may cost Procter & Gamble more than anyone imagined in January. The year that Gillette launched its “We Believe” campaign and asked “Is this the best a man ...

Procter & Gamble executives at the meeting included CEO David Taylor (standing), chief financial officer Jon Moeller and Deborah Majoras, who is chief legal officer and secretary. Courtesy of P&G ...

CMO Today’s most-read article of 2019 covered Gillette’s unexpected embrace of the #MeToo movement, adding a new layer to its long-running portrayals of masculinity and getting boycott threats for its ...