"200 people will be saved" and "400 people will die." These two statements say exactly the same thing. Yet, our choices lean ...

It’s a robust finding that people react differently to meat depending on how it is labeled. In well-known experiments, subjects rated ground beef that was 25% lean as both higher quality and ...

With the Iowa caucus and U.S. Presidential race getting into gear, there is probably no better time to discuss how simple shifts in one’s mindset can have a surprising impact on one’s political ...