Shopper are clearly interested in the Lightning. But Ford hasn't been able to get them to buy, for one major reason.

I seem to be thinking a lot about Ford’s electric pickup truck, the F-150 Lightning. Earlier this week, we got the news of price cuts and price increases. Before that, there was a pending cut to ...

The popularity of many vehicles ebbs and flows over time, however the Ford F-150 is not only Ford's best-selling vehicle by a long shot, but for 42 years straight it has also been the best-selling ...

The Ford F-150 full-size pickup truck has been offered with a hybrid engine option for a few years. Though a more eco-friendly solution to power than a V8, the engine-transmission combination was ...