An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

Preference centers sit at the intersection of user experience and compliance. Whether you’re a compliance professional, marketer, or engineer, a well-designed preference center can help you make an ...

Many brands offer consumers email preference centers where they can control how often they receive emails and about what, but Twitter takes the cake. Mac Observer has created a step-by-step guide to ...