A rose by any other name would smell as sweet, as Juliet would say. But there's no denying the importance of a name, made obvious when it's used to claim ownership. That's exactly what's happening ...

Add Yahoo as a preferred source to see more of our stories on Google. As the rich get richer, their yachts get longer … and when it comes to boats, the bigger the better. Sergey Brin, Jeff Bezos, and ...

A 73m “floating palace” owned by a Google co-founder docked on the Gold Coast last week, with more luxury vessels expected in its wake. Dragonfly, one of the world’s longest and fastest megayachts, is ...