Understanding the financial aspects of marketing campaigns is critical for real estate professionals. A popular marketing method, preferred for its tangible nature, is direct mail. However, estimating ...

New data from Lob's fourth annual State of Direct Mail report reveals that as economic pressure mounts, 68% of consumers are ...

New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...

It’s a time of real change for the mailing industry. The USPS is evolving, postage rates are rising and marketers are at the crossroads of major decisions. With new cost considerations and shifting ...

Mutual of Omaha Mortgage cites 78% same-day reads for 55-plus demographic and $58 per $1 ROI, plus 8- to 12-week cadence tips ...

On paper, it all makes sense. Lower cost per piece should mean better efficiency, right? Not exactly. Because in direct mail, the goal isn’t to spend less. It’s to get results. And in many cases, ...

Somewhere in your direct mail pipeline right now, there’s a marketer who’s interested … but hesitant. Maybe they’ve heard that mail is too expensive, or they had a campaign flop a few years back. Or ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...