The key is blending data and digital tools with a personal touch. The future of market segmentation is its ability to fuel personalization. By designing products, services and experiences tailored to ...

Segment Based on Demographics The most common and traditional of the four ways to segment a market is by demographics, mentions Alexa. This is where customers are targeted based on shared traits.

Understanding the demographics of your target audience is essential for small businesses looking to succeed in marketing. By focusing on specific characteristics like age, gender, and location ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers ...

Failure to segment and study this ever-more ridiculous broad demographic is basically creating a useless and potentially dangerous vacuum.

Generation X is dominating the demographic segment for anti-aging services market. Currently, they are being exposed to a stressful working condition which stimulates aging process via oxidative ...