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Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Forbes contributors publish independent expert analyses and insights. Stephen Wunker focuses on innovation strategies and capabilities HelloFresh didn’t just add AI to the meal-kit business; it ...

In a tight and competitive global market, one of the keys to winning customer loyalty is designing long-lasting and functional products that will add more value to a client's daily lifestyle. Your ...

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded.