What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

Only 7% of founders have a pitch deck with a reasonably good go-to-market (GTM) narrative. Given that a lot of founders are raising money to acquire new customers, allow me to put words to what that ...

A lot of small businesses invest a lot of time, human and monetary resources on Social Media Marketing/advertising without first having a predefined customer acquisition strategy in place. y yinka ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

Search Engine Journal uses the information you provide to contact you about our relevant content and promotions. Search Engine Journal will share the information you provide with our partner, iQuanti, ...

Companies are missing a big opportunity hiding in plain sight: their smallest customers. Small and medium businesses (SMBs) often make up the majority of a company’s customer base, yet many are served ...

CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...

I always say that it’s better to have 100 clients who love you than 1,000 who feel indifferent about you. As the CEO of a C-level ed-tech company, I’ve worked with thousands of companies and developed ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...