When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re still focusing on the brand, and not the consumers you want to reach, that’s your ...

Opinions expressed by Entrepreneur contributors are their own. Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of ...

"Maintaining the #1 spot in the GRIT Report's Technology ranking reflects our relentless focus on delivering a platform that truly modernizes market research," said Peter Aschmoneit, CEO at quantilope ...

Citations: Tybout, Alice M., John Hauser, Frank Koppelman. 1978. Consumer Oriented Transportation Planning: An Integrated Methodology for Modeling Consumer ...