Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase ...

But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

With well over a century of history, Coca-Cola has had plenty of time to develop its aesthetics. Here are all its major packaging changes and innovations.

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Explore the journey of Coca-Cola, an iconic beverage that has left an indelible mark on global culture. Discover how the brand expanded its reach beyond American borders.

Why is the Coca-Cola logo red? Some claim that the red color came from one of the company’s first advertisements, which featured Santa Claus wearing his famous red-and-white suit and holding a ...