Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says.

We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Peer39 CEO Mario Diez. CTV remains one of the brightest spots in the advertising ...

The team behind the AI-powered CTV advertising platform introduces a standalone video generation platform for creators, ...

NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...

Although it will have a 36% share of total video time spent, connected TV (CTV) will take only 18% of total video ad dollars in 2022 and is estimated to reach $21.2 billion by year's end, per a new ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...

CTV advertising is the latest evolution in digital advertising to suffer from measurement whiplash. Advertisers have rapidly embraced new streaming ad technology but their measurement approach hasn’t ...

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...

Just 41% of buyers are confident in commerce and retail media networks for CTV buying amid a convergence between the channels ...