Concerns remain that email targeting doesn't work for a one-to-many channel. And critics worry FAST channels create ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming' ...

Olyzon, the agentic decisioning layer for CTV advertising, today announced the close of a $10 million Series A funding round led by S4S Ventures, the firm co-founded by Sanja Partalo and Sir Martin ...

More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...

Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...

Pinterest has been drawing increased attention after reporting Q4 2025 results that exposed pressure on ad pricing even as impressions grew, while investors now look back at its May 4, 2026 Q1 update ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

Every CTV campaign report contains it: video completion rate (VCR). Usually somewhere prominent, usually a large number, ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...