In the second conference call in less than a week, company executives got an earful from nervous, sometimes irate, Microsoft Business Solutions (MBS) partners angered by Microsoft's decision to put ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. Customer relationship management (CRM) is an evolving field in the ...

Holistic, cross-channel communications are more important and necessary than ever, in a world where engagement goes both ways. This means that whenever possible, it’s best to avoid single-channel ...

According to analysts' reports released late last year, customer-satisfaction rates for CRM initiatives are more disappointing than Gap's holiday sales numbers, especially considering the initial hype ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

The good news for Microsoft's applications channel partners is that they've had plenty of time to prepare for the arrival of the company's new customer relationship management package. The hard part ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) tools have come a long ...

Investing in a CRM tool can be a big jump from managing customer information in worksheets and loose documents, but startups can greatly benefit from implementing this type of software. Top providers ...

Can social CRM deliver engaging marketing messages and drive sales? Absolutely! But using social networks requires a soft sell, a permission-based approach, and should be used sparingly. By making the ...