The majority of BuzzFeed’s ad deals – 65% – now use its first-party data to target ads. And the publisher also provides data matching, insights and optimization powered by data from its 104 million ...
Yahoo and BuzzFeed announced this morning the second leg of a strategic partnership that first debuted last November. This latest phase centers on growing addressable audience pools, giving marketers ...
LG Electronics USA is cooking up some cookies with Buzzfeed’s Tasty to sell its ovens. Earlier this week, social food network Tasty launched its first food-based subscription box featuring recipes ...
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