Carey Bringle, owner of Peg Leg Porker Restaurant, Bringle’s Smoking Oasis, Pig Star and Peg Leg Porker Bourbon & Lifestyle Brand. Global and industry-wide events like the pandemic can be difficult to ...

The nature of my businesses leaves me without a dog in the advertising hunt (although we are dipping our toes into the wedding venue business). Since I like things I can measure, though, when pressed ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Creating a recognizable and unified brand is often more difficult than it seems at first glance. While companies focus on logos, slogans and advertising campaigns, they may overlook the nuances of ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

Building a personal brand on LinkedIn doesn’t have to feel overwhelming. The 3-2-1 rule provides you with a simple framework that has the power to transform your posting strategy from scattered ...

“Build a brand” has become one of the most repeated phrases in SEO over the past year. It is offered as both diagnosis and cure. If traffic is declining, build a brand. If large language models are ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...

Direct-response advertising, or brand awareness marketing? The answer should be both. Every time we go to dinner, a couple of entrepreneur friends wind up arguing over the same thing: The nature of my ...