Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of ...

The problem of medical errors associated with the naming, labeling, and packaging of pharmaceuticals is discussed. Sound-alike and look-alike drug names and packages can lead pharmacists and nurses to ...

Trade dress is the concept that underlies labelling and packaging issues for the pharmaceutical industry. Trade dress refers to how the drug package actually looks. The imperatives of trade dress are ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in modern commerce.

Branding is the term used to describe the overall design and promotion of a company, its products and services. Branding involves selecting the colors and design elements used in creating a logo and ...

Fresh off a win of the Platinum Pentaward 2009 for “Best of the Category Body,” the result of beauty startup Living Proof’s collaboration with branding gurus Wolff Olins has a significant ROI. In a ...

Garden Cut, a brand of Indianapolis Fruit Company, has updated its branding and label design for its pre-cut and ready-to-use products in retail stores, as well as a “To Go Snack” line of ...