What lies ahead for branded content as traditional Hollywood evolves? In today’s digital world, there are inherent tools for marketers in search of a wider and more targeted audience. Specifically, ...

Storytelling has become one of the smartest ways businesses communicate who they are, what they do, and why they matter. And branded content has become ...

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.

As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer expectations, and campaigns that must ...

You have a product you believe in, a few early users, and a website that feels… quiet. You know you’re supposed to be “doing ...

Two thirds of brands (66 per cent) and agencies (65 per cent) say that branded content marketing has become very important or most important to their marketing mix, research from MailOnline has ...

Georgina has been with Volvo for 17 years and 10 months, and is responsible for all Marketing of Volvo products and brand across the UK. With the introduction of the all-new XC90 in 2015, Volvo Cars ...

Integrate’s media division, Pipeline360, has announced a new B2B Display Advertising Platform. The new platform is designed to help brands create targeted display ad campaigns that run alongside ...

Complex Networks has added three new positions to its marketing, branded content and production teams. Jonathan Hunt will serve as executive vice president of marketing and audience development.

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...