For PE firms competing to acquire founder-led businesses, a disciplined “powered by” strategy can become a competitive ...

This post was created in partnership with Kantar Key takeaways As AI models grow more capable-and data volumes ...

Press Advantage, a press release distribution service, announced the public release of its proprietary Branding Stack methodology, a comprehensive framework designed to help businesses build lasting ...

Branding is a strategic growth engine that can help deepen loyalty, fuel sales, drive long-term outcomes and even effectively ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

Brands must stop siloing PR, affiliate, and paid media if they want to build a loyal consumer base. Here's the strategy they ...

In the digital era, a number of well-known chief executives are breaking free from the conference room to capitalise on ...

Over the years, symbols, icons, traditions, and trademarks have come to represent the passion of Miami University alumni, fans, students, faculty, and staff. In the late 1990s, University Brand ...

The HCLTech and MetLife Stadium partnership has added $247M in brand value, boosting visibility, trust and engagement with ...

Michael Leiters, a well-known figure after roles at McLaren, Porsche and Ferrari, could be appointed as Porsche CEO as early ...