Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out ...