Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...
Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.
Amazon wants to fill the Toys R’ Us-shaped hole in our hearts with an old fashioned print holiday catalog, much like the recently closed toy store’s “Big Book of Toys.” Amazon’s catalog, which The ...