The judge overseeing the US Justice Department’s antitrust case over Google’s ad tech monopolies said she is concerned about ...

The judge was wary of how a breakup could work while Google likely appeals. Google and the Justice Department had their last ...

Amazon announced on Friday that it will buy Sizmek’s ad server business and dynamic content optimization (DCO) solution, following a two-month sales review since Sizmek declared bankruptcy in March.

Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

Publisher ad server. Advertiser ad server. Does it really matter any more? As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear ...

Amazon will shutter its ad server by the end of 2024 in a move that appears to be designed to prioritize its larger, more lucrative ad tech products. The e-commerce giant confirmed the shut down to ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

For years, digital marketers have been shackled to an increasingly outdated technology known as the cookie, which are still used to measure and target digital ads. Cookies — bits of code dropped into ...

For years, digital marketers have been shackled to an increasingly outdated technology known as cookies, which are still used to measure and target digital ads. Cookies — bits of code dropped into web ...