The YouTube video opens on a smiling young woman facing the camera. She makes soft fluttering noises with her fingers, moving them from side to side as she slowly and delicately whispers into a highly ...

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...

Over the past few years, Gibi ASMR has emerged as one of the most recognizable faces of the YouTube subgenre dedicated to the art of helping people relax through the internet-coined phenomenon ASMR.

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

A girl sits in front of a camera and whispers softly into the microphone less than a few centimetres away. She focuses on the “s” and “tsk” sounds of her words, which echo in the otherwise quiet ...