Long painted fingernails tapping softly on a wooden brush. The crisp crinkle of plastic wrapping on a bar of soap. Slow inaudible whispers into a high-quality microphone. These are just a handful of ...

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Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...