Hyundai has now also leaped into the fray with a Vine campaign to put the six-second spotlight on the muscular (429-horsepower) Genesis R-Spec variant.

The big guns are starting to roll out at the 2013 SEMA Show in Las Vegas. This is the Bisimoto Hyundai Genesis Coupe, the promised 1,000-horsepower monster that was first shown at the end of ...

The most powerful sedan in the current Genesis lineup is the Genesis G90 with 409 horsepower on tap, but it is not the most powerful Genesis sedan ever made. That honor goes to two Genesis models ...