Used to designate two-door hardtop models as early as 1949, the Buick Riviera morphed into a stand-alone nameplate in 1963. It was GM's first entry into the personal luxury market and the only vehicle ...

For 36 years, between 1963 and 1999, the Riviera was the flagship of General Motors' top mainstream division. The moniker had been used in the fifties to denote a trim on various models. Still, it got ...