An obvious S25 Ultra benefit is the handset's built-in stylus, known as the S Pen, which is a real point of distinction for this device, which many favour. Google offers no official stylus compatibility – not to a complex pressure-sensitive degree, anyway.

Google's Pixel 10 is an exceptionally well-rounded package, and might just have what it takes to beat the Galaxy S25 series.

As for colors, Samsung has more options than Google. The Galaxy S25 comes in seven colors: Navy, Mint, Icy Blue, Silver Shadow, Blueblack, Coralred, and Pinkgold. It should be noted that the latter three options are online exclusives. As for Pixel 10, you just get four choices: Indigo, Frost, Lemongrass, and Obsidian.