Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

CNN's Marcus Mabry, Crooked Media’s Madeleine Hareringer, and ABC News’ Scott Matthews are among the big names joining the executive suite. It is losing Steve Kornacki to NBC but gaining NBC's Jacob Soboroff (both had split their time in recent years.)

For those of you who believe that secret messages are being subliminally hidden in advertising or if you play a heavy metal song backwards, say, the new logo for the rebrand of MSNBC will let you have a field day.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

MSNBC’s rebrand is the latest in a series of name changes across media. Earlier this year, Warner Bros. Discovery’s Max service said it would rebrand as HBO Max, returning to its roots. Publisher Dotdash Meredith recently rebranded as People Inc. And earlier this month, Roku announced a new streaming service dubbed “Howdy.”

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.