Cracker Barrel's stock plummeted $94 million on Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo.

Cracker Barrel Old Country Store shares settled in Thursday’s session at a nearly two-month low as investors reacted to a controversial logo change. The stock was among the top five trending equity tickers on Stocktwits early Friday.

If it ain’t broke, break it. That seems to be the Cracker Barrel motto. The restaurant announced a new creative campaign Aug. 18, including a new logo, debuting “a refreshed look and feel” that “positions the iconic American brand for the future.