Brough Brothers” CEO Victor Yarbrough tells CNN’s Pamela Brown that Canada’s retaliatory measure of pulling American liquor, wine and spirts off shelves has been “damaging” and estimates he could lose $250,

Now, Europe’s infatuation with Kentucky bourbon and other U.S. spirits is threatened by the potential 50% tariff — double the previous levy — that would inflict “irreparable harm to distillers large and small,” said Chris Swonger, the council’s CEO.

The tariffs began Tuesday as the President demands those countries do more to stop the flow of fentanyl into the U.S.