Kendrick Lamar's Super Bowl halftime show performance is expected to feature "Not Like Us" and shine a new spotlight on Lamar's beef with Drake.

If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.