Live sports rights have become a major entertainment industry battleground as the pivot to streaming accelerates.

Owner Comcast is forcing MSNBC to take a new name and stripping the left-leaning network of NBC’s iconic peacock symbol.

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

Major League Baseball is close to striking new rights deals with NBCUniversal, Netflix and ESPN that could bring in higher revenues and expand games on streaming platforms.

MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

Comcast Xfinity launched World Soccer Ticket, a video package designed for soccer fans priced at $85 per month.

Comcast Corp. named the board members of the planned spinoff Versant Media Group Inc., moving forward on separating cable channels from its NBCUniversal business.

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The