The software that will power the new iPhones, and all models right back to the iPhone 11, will go on general release this day or, possibly, Tuesday, Sept. 16. Date and time expected: 7 a.m. local time, Friday, Sept. 19 This is it: the iPhone 17 series will hit stores and go on general sale.

Apple Watches and possibly a new AirPod is in less than four weeks, and as per leaks and past schedules, you might be able to get your hands on the new devices by the end of September 2025. As per reliable leaks,

Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.